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Q: Hi Kim, I have a new HDTV but it doesn't look as good as the demo in the store. Have I been duped?

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- Uly N. from San Francisco, CA listens to The Kim Komando Show on 810AMKGO

A: You probably just need to fine tune your picture settings. Salesfloor TV demos are often set as bright and vividly as possible to stand out against the store lights and other TVs competing for your attention.

At home, depending on your ambient lighting, the default picture settings of your TV may not be appropriate and you will need to adjust them manually.

Although there are professional TV calibration services out there, you could try tweaking your TV's picture settings yourself to suit your liking.

Picture Presets

First, put on your favorite, preferably HD movie, either via streaming service or a Blu-ray Disk.

Check your remote for a button called 'Tools' or 'Menu,' this should open a window where you could tweak your picture preferences. Manufacturers typically program a number of presets you could choose as a starting point.

Depending on your brand and model, the basic presets are usually 'Vivid/Dynamic,' 'Standard,' 'Cinema/Movie' and 'Game/Sports.' Cycle through these to check what they look like.

'Vivid' is the setting upon which most retail stores put their display TVs. This dials up the sharpness, contrast, backlight, color, brightness, and all the digital enhancements of the TV. These settings may look good on the bright showroom floor but may be too loud and garish in the living room or bedroom.

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'Standard' is what the manufacturers think is the ideal setting for most homes. This setting cranks down the brightness, sharpness, and color from the boosted levels of the 'Vivid' mode to suit the average living room. Although this is the quick setting you might choose to get it over with, it still may not be the right one for your needs.

'Movie/Cinema' mode is the starting point for most videophiles. This mode uses a warmer color and tint temperature than the cooler tones of 'Vivid' or 'Standard.' Brightness, contrast, color, sharpness, and digital enhancements are also toned down in an effort to accurately recreate how filmmakers intend their movies to look.

Tweak your settings

Once you select which mode you prefer, start adjusting the basic levels. For now, let your eyes be the judge.

• Backlight- LED/LCD TVs use this to illuminate the display. Brighter rooms typically need this on a higher setting while bedrooms may not need much. Most TVs have ambient light sensors that automatically adjust the backlight level to match the available light in a room. Typically, you want this as low as possible to avoid eye fatigue.
• Sharpness - It is tempting to bump this up to make the picture look crisper but it is not recommended. Cranking up the sharpness will just introduce unsightly artifacts and jagged edges in the image.
• Brightness - Despite the name, this setting actually controls the black levels of your TV. Turn this up and you'll see detail in dark areas but the overall picture will look gray and washed out. Turn it down to enhance the black levels in exchange for a loss of detail, a term called crushed blacks.
• Contrast - This controls the white levels of your TV. Too high a level will crush out the white areas of a scene leading to loss of detail in bright areas. Too low and the picture will look dim and washed out. Contrast affects Brightness and vice-versa so adjust these two settings hand in hand.
• Color - This setting controls the saturation of the colors and how vivid they look. Turn it up and everything will look cartoonish, turn it down and everything will be black and white.
• Temperature - Some TVs have this setting. Cool and variations of Warm are usually the options for this setting. The Warm settings are usually the good starting points for accurate color reproductions.
• Tint - This setting on dead center is the company's recommendation for proper color reproduction. Better leave this flat on 'zero' unless you have a calibration disk.

Depending on your TV, there may be other enhancements available for your TV. These include Edge Enhancement (increases sharpness), Dynamic Contrast (automatically adjusts brightness and contrast depending on the scene), Noise Reduction, and Motion Blur Reduction. Again, let your eyes be the judge for now.

Another useful site is Tweak My TV on TweakTV.com. Here you just select your TV brand and model and it will display the suggested settings for your TV.

Use a calibration disk

You may have been tweaking your TV levels to your heart's content and your picture is now closer to what you have in mind. They may not be accurate but if they look good to you, then that's all that matters.

But what if you want to take this calibration business a bit further? If you want to achieve proper and industry standard sharpness, brightness, contrast, and color, you will need a calibration disk.

A popular choice out there is Disney's WOW: World of Wonder. The Blu-ray version has a collection of beginner and professional grade calibration tools with step-by-step tutorials. It also includes demo clips from various Disney flicks to evaluate your calibration results. Check out Disney WOW on Amazon.

A cheaper option is Digital Video Essentials: HD Basics. Aside from the tips and calibration guides in this disk, it also features test patterns to validate your results. Check out Digital Video Essentials on Amazon.

You may also check your Blu-ray and DVD collection, some THX Certified Disks come with a calibration tool called THX Optimizer.

Get a professional

Lastly, if you absolutely need to have your HDTV fine-tuned and calibrated as optimally as possible (maybe for home theater purposes), you will have to bring in a professional TV calibrator. Professional TV calibration services will have the fancy tools and measuring equipment required to optimize your TV's picture, taking out the guesswork. But where's the fun in that?

Whether you spend $400 or $4,000 on a new TV (or video projector), it’s a sure bet that your new display will need some adjustment. When you walk into a store, browsing TVs is a dazzling experience — every display pops with bright colors, attracting shoppers like bees to wildflowers. How do manufacturers get their TVs to impress under the fluorescent lighting of a showroom floor? Usually, by cranking up all the picture settings to the max.

No matter how much of a novice you are, there is some level of video adjustment you can handle yourself.

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While TVs were often tuned for the store display right out of the box (meaning they’re brighter than the sun), these days they often ship with multiple presets, including dark and daylight settings, and even sports and gaming options. While this is certainly an improvement, no two home theaters are alike, and therefore the presets likely won’t be best for your viewing environment. That’s when it’s time to head to the settings and get into the nitty-gritty adjustments.

No matter how much of a novice you are when it comes to electronics, there is some level of video adjustment you can handle yourself. If you absolutely must have the best, feel free to call a pro — only they can provide true calibrations. For the rest of us, we offer our TV tune-up guide to help get you through some of the basic and intermediate self-service TV settings so you can get an awesome picture in just minutes.

Pick your process

This guide is designed to help those who want to do a manual adjustment without the aid of a calibration disc. Actually, we recommend you start with an “eyeball” calibration first, even if you do intend to use a disc for help. It will get you closer to your ideal settings and facilitate faster fine-tuning later. However, a calibration disc can bring your TV to the next level.

There are a number of video calibration discs available, but we have two favorites. While many may be wondering about separate techniques for adjusting 4K Ultra HD TVs — especially those with high dynamic range (HDR) — we regret to say there are very few viable calibration discs available to the general public at present. You’ll find some downloadable test patterns available, but they’re pricey for what they are and aren’t the all-in-one solutions that calibration discs are. However, the following examples are still extremely helpful, allowing you to hone in your TV’s picture in no time for impressive results.

Our favorite, and the most accessible for the average Joe, is the Disney WOW: World of Wonder Blu-ray disc. While it may be hard for proud videophiles to admit it, this Disney disc is both comprehensive and intuitive, and the more we use it, the more we like it. As a bonus to all of the display optimization stuff, it comes with several beautiful HD clips of popular Disney and Pixar movies, perfect for enjoying your well-adjusted new TV.

For the more technically inclined, we like the Spears and Munsil High Definition Benchmark Blu-ray Edition. In our experience, this is one of the most intuitive calibration and testing discs available to the enthusiast. It provides clear, easy-to-understand on-screen instructions as well as online support, and does away with the often corny and cheesy voice-overs associated with other calibration discs. The only downside is that it doesn’t include audio adjustment, but if audio help is what you need, we’ve got you covered here.

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Other frequently recommended options include Digital Video Essentials: HD Basics, and Avia II Guide to Home Theater.

If you want to try a completely different approach — one that doesn’t involve a disc but rather your iOS or Android device — check out THX’s Tune-Up app. It connects to your TV via HDMI (separate adapter required) and uses your iOS or Android device’s camera to assist you. You can learn more about the app at the App Store (iOS) or Google Play store (Android).

Best Buy

Talk the talk

There are many terms at play when discussing picture quality and its various aspects. Though many of these terms tend to be easy to pick up and understand immediately, TV manufacturers seem intent on making things more confusing by applying their own proprietary nomenclature to terms like contrast, saturation, etc., or trademarked names to technology like local dimming or backlighting.

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While we’re going to be using the basic terms in this article, they may be different from what your TV lists. To help make things clearer, we’ve included the following table to describe how different TV manufacturers refer to basic terminology.